Facebook Selects RAINN for New Charity Platform
There’s a new way to help survivors of sexual violence, and it’s as simple as saying “Happy birthday,” “Congratulations,” or “Thinking of You” on Facebook!
Starting Nov.1, Facebook’s recently-launched gifting platform will feature a new option: charitable gifts. Facebook users will now have the ability to give a donation to RAINN as a gift to a friend or family member, directly from their timeline or the birthday reminders on their newsfeed.
This new charitable gift option allows Facebook users to donate $25 to RAINN — a gift that will support survivors and help them take their first steps towards recovery through the National Sexual Assault Hotline (800.656.HOPE and online.rainn.org).
“RAINN is thrilled to be a part of the charitable gift platform and recognized by Facebook for our work leading the national fight against sexual violence,” Katherine Hull, RAINN’s vice president of communications, said. “Facebook is already an integral part of our community engagement, and now this feature will help us to expand our reach, increasing awareness of sexual violence and funds to help survivors.”
RAINN is one of the 11 nonprofits selected by Facebook to take part in the charitable gift test program. The other organizations involved in the launch are the Boys & Girls Clubs of America, Blue Star Families, Girls, Inc., Oxfam America, Donors Choose, Water.org, St. Jude Children’s Research Hospital, Livestrong, American Red Cross and Kiva.
In mid-December, the Facebook Gifts feature was made available to all U.S.-based users. Learn more about the charity integration with Facebook Gifts and how it all works.
So go ahead! Get on Facebook and celebrate someone special by gifting a charitable donation to RAINN.